Display device



May 5, 1931. F. H. AsMussEN 1,803,727

DISPLAY DEVICE Filed oct. 7. 1929 J'OHN DOE JnCO.

6 I ff .MM @n Patented May 5,' 1931 UNITED STATES PATENT; OFFICE FRANKI-I. RASMUSVSEN, OF CHICAGO, ILLINOIS, ASSIGNOR TO MAGILL-WEINSHEIMERCOMPANY, OF CHICAGO, ILLINOIS, A CORPORATION OF ILLINOIS DIsrL-AYDEVICE' Application filed october 7, 1929. Serial No. 398,049.

My invention relates to a display device which may be used for exampleto advertise goods to indicate their price. One object is the provisionorn such a display which shall be simple to manufacture, easy to set upand striking in appearance. Another object is the provision of means forpermitting indication of price of articles advertised or sold. Anotherobject isy the provision of means for l0 readily, rapidly changing priceindications and descriptive or display material. Other objects willappear from time to time in the course of the specification and claims.

I illustrate rmy invention more or less diagrammatically in theaccompanying` drawings, wherein- Figure l is a front elevation of thedevice with parts broken away; Y

Figure 2 is a vertical section along the line 2 2 of Figure l with partsomitted;

Figure 8 is an enlarged section along the line 3-3 of Figure 2;

Figure 4 is an enlarged section along the line l-A orn Figure l; and

Figure 5 is a detail.

Like parts are indicated by like symbols throughout the specificationand drawings.

Referring to the drawings, A generally indicates a back or base memberfor my display 3U device which may be formed for example oir' a frontsheet or member A1 and a rear sheet or member A2, the two being securedtogether in any suitable manner. I may em-` ploy cardboard or any othersuitable material. 'Ihe forward sheet is provided with an aperture orwindow A3 which is adapted to receive any suitable removabledisplayinem'- ber A4 which may be inserted or removed into the spacebetween the members A? and 40 A2, as through the laterall apertureorseparation A5. Preferably I employ intermediate spacing members A6between the member A1 and A2, the lower of such members servi ing as asupport for the edge of the remove able member A4.

B indicates any suitable supporting means for maintaining the base orback member A in generally upright position. It may for example includea portion B1 secured to the rear member A2, and one or more flaps or`foldable extensions B2 adapted to be. moved into the full line positionin which they are shown in Figure 3, when it is desired to mount thedevice in upright position. They can be folded against the back, asshown in dotted line in the samegure.

In practice I may provide the face of the member A1, with descriptivematerial, for example with the name or general description of the typeof goods employed. The removable member A* may be provided with the nameor description of some particular article or articles Vwhich it isdesired to display or to advertise.

In order to indicate reductions or fluctuations in price of theparticular article displayed, and also in order to indicate the price ofdifferent articles displayed or advertised I provide a plurality ofremovable digits or symbols C each of which may be formed with a-downward extension C1 adapted to pene trate into the space betweenthe'forward and with a supporting extension C3 which pene- "i tratestheaperture C* betweenythe members A1 and A2.

It will be realized that whereas I have described andnshownV a practicaland operative devicethat nevertheless many changes maybe made i-n size,shape, number and disposition of Vparts without departing from thespirit of my invention. I therefore wish my drawings and description tobe taken as in a broad sense'illustrative, rather than as limiting me tomy specific showing.

I claim:

l. In a display device, a body member and means for maintaininglit inupright position,

said body member including a orward element and a rearward element, saidforward and rearward elements being spaced some what apart, the forwardelement being provided with an aperture, a removable display memberadapted to be aligned with said aperture, the edges of said elementsbeing separated in lateral alignment with said aperture to permit saidremovable member to be inserted, a plurality of indicating digitsremovably mounted upon the upper edge of said body member, said digitsbeing provided with downward extensions adapted to penetrate between theforward and rear elements of said member, and an additional indicatingmember removably positioned upon one edge of said body member, includinga supporting element adapted to penetrate between. the forward and rearelements of said body member.

2. 1n a display device, a body member and means for maintaining it inupright position, said body member including a forward ele ment and arearward element, said forward and rearward elements being spacedsomewhat apart, the forward element being provided with an aperture, aremovable display member adapted to be aligned with said aperture, theedges of said elements being separated in lateral alignment with saidaperture to permit said removable member to be inserted, a plurality ofindicating digits removably mounted upon the upper edge of said bodymember, said digits being provided with downward extensions adapted topenetrate between the forward and rear elements of said member.

3. In a display device, a body member, said member including a forwardelement and a rearward element of fibrous material, spacing meansinterposed therebetween, the for ward and rearward element each beingsecured to said spacing means, the forward lelement being provided witha display aperture, said spacing means being interrupted along an edgeof the display device, in line with said aperture, and a removabledisplay member adapted to be aligned with said aperture and insertedthrough said interruption, the upper edges of said forward and rearwardelements being separated and a plurality of indicating digits removablymountd upon the upper edge of said body member,

said digits being provided with extensions adapted to penetrate betweenthe forward and rear elements of said member.

1l. The structure of claim 3 characterized in that spacing meansterminate, along the upper edge of the body member, a generally uniformdistance below said upper edge, the extensions of said digits beingformed to engage said spacing means and thereby to position said digitsin relation to said upper edge.

Signed at Chicago, county of Cook, and State of llinois, this 20th dayof September, 1929.

FRANK H. RASMUSSEN.

